Selling on the Web
Turn Your Website into Cash Generating Money Machine for Your Product or Service
Tips Tools & Strategies to Pull Tens of Thousands of Extra Dollars from Your Internet Real Estate

Topics Covered:
• What type of business website or content management system your company needs and what ones to avoid
• How to get targeted prospects to visit your website over and over again
• How to increase your sales by up to 350% by adding one simple line of code to your website landing pages
• How to keep in touch with all your cients & prospects 
• How to run an effective website Pay Per Click Marketing Campaign (PPC) and how to find QUALIFIED people to manage it
• How to track your advertising efforts and instantly know what makes you money and what eats up your profits

Speaker:  Grey MacKenzie
Soft Media Publishing Inc.

Pricing for Markets
All businesses must set prices, and these decisions can involve a complex mix of factors — labour and material costs, competition, production capacity, marketing strategy and profit objectives. Exporters have even more to think about — transportation alternatives, tariffs, currency exchange, market differences and others. Learn how to develop your price.

Speaker: Leroy Lowe
Nova Scotia Community College

Transportation
An overview of the Port of Halifax, highlighting recent upgrades and initiatives that have been undertaken to make Halifax a full service, efficient port of call. Kuehne + Nagel will provide and overview of the many benefits of using a freight forwarder, as well provide a detailed overview of the new less-than-container load (LCL) service out of the Port of Halifax.

Speakers:   Robin Shaw, Kuehne & Nagel
                      Nichola Precious, Halifax Port Authority

Exporting your Services
Find out how to export your services and how it differs from exporting a product.  Also learn what local companies are doing to get involved in this growing export market.

Speaker: Elaine MacEachern, STR Consulting
                  TBA, local companies

Reducing the Risk of Exporting
There’s risk in every sale that a business makes, and exporting adds its own elements of commercial and political risk. But because these can be mitigated in several ways, exporters can focus on meeting the needs of customers or clients, and not whether they will be paid for their efforts.  Learn the continuum of a transaction and the risks along the way with possible solutions offered by various panel members.

Panel members include: Don Robertson, Export Development Canada; Sandy Bonn, Maple Trade Finance; Robin Shaw, Kuehne & Nagel and a local lawyer.